GSG > services > Marketing and Communications Consulting

:HAI – House Agency Improve, is the internal marketing and communication organization at GSG. Its mission is the emphasis of people, owners and collaborators of a salon and enhancing the visibility in the member territory.

This organization is responsible for promotional activity, growth and development of the prestige and image of the GSG company trademarks: Fodras, Hair & Joy, Tutti I Capellli Che Vuoi, Rigenhair, and their partners’ through personalized promotional activity and advertising campaigns on trade magazines. It, also, collaborates with specialized external agencies in the management of photographic sets, video development, photo and models searches and organizing shows.

The fundamental activity of the organization is trade marketing: :HAI supports salons in partnership with GSG with a focus on emphasizing visibility and magnifying potential to the highest degree. The salon owners, that choose GERRY SANTORO GROUP as a partner, gain an organization that works toward concrete development of their businesses, increased prestige and visibility of the salon via focused and personalized marketing and communications initiatives. The image of the salon and its owner, the true and absolute protagonist, is supported by the advice and implementation of campaigns geared at each partner’s objectives and specific demands.

The major services available to GSG collaborators are:

• Individual Consulting Services. Working with salon owners, the affiliates’ image is analyzed, studied and reorganized to meet present-day communication needs.  We propose efficiency plans, trademark redesign, coordinate image and advertising campaigns.
• Special Events. At special times through the year, such as festivities, holidays, local fairs and shows, customized packages are offered for promotions or salon events. In particular, Cocktail Parties at the salons allow the owners and its partners to present their own unique characteristics and qualities to their clients, inspiring enthusiasm and professionalism. The Cocktail Party is the ideal opportunity to exhibit, not only new collections with auxiliary models, but all services aimed at beauty and wellness of the clients.
• Personalized materials. The affiliate’s image is conveyed employing the most suitable promotional services. Utilizing the proposed and personalized materials according to the salon demands and specifications. Choices are: flyers, wall posters (for example 100x140cm, 6x3m), personalized cards, window posters, interior posters, personalized gear, and DVDs.