Gerry Santoro’s keys of success are: charisma, innovation, intuition, determination and a willingness to take risks.

Early on his talent was evident, so much so that Vidal Sasson, the great English stylist, in 1976 called him into his salon in Milan; Gerry was the only Italian to work side-by-side with well-known international professionals. That same year he was named the head stylist at Franco Scarpa’s salon in Roma.

Gerry’s training path led him to London, under the guidance of well-known English professionals in hairstyling. The English school with its unique and innovative cutting techniques would influence Gerry’s entire professional career. His acquisition of Anglo-Saxon skills incorporated with the search of a personal style, brought him to blend his English technique with Latin inspiration, achieving a perfectly original style.

Gerry’s training continues and is enriched with a fresh outlook through his travels, from Japan to America. Returning to Italy he decided to settle in Tuscany. In 1983, Gerry Santoro opened his first salon in Santa Croce sull’ Arno, in the province of Pisa.

His reputation continues to grow and he is often asked to manage shows on the international level.

Gerry collaborates with the best companies in the field which appreciate his distinctive style. He has contributed many innovations to the hairstyling area, inspired by concepts of creativity, high quality, speed and consistency. Gerry has created a new technique of hairstyling, an alternative to the English and French schools, which synthesizes the best characteristics of both and adds explosive Mediterranean creativity. 

Using collaboration and innovation as business tools, Gerry Santoro reaches the apex of his professional and artistic career. He collaborated with industry leaders in the hair care sector, like L’Oreal Professionnel, Matrix, Maletti and Great Lengths; and created two new trademarks: Fodras and Hair & Joy, with salons throughout Italy.

The characteristics that allow Gerry to achieve such great success are passion, continuous renewal, a sense of adventure, exceptional communication, endless energy, radiating motivation, font of new ideas.
With these skills he approaches management of his company with renewed enthusiasm everyday.

These are the same characteristics that have brought Gerry to understand that success is the by-product not only of ability and professional training, but also growth and Winning Personality Training.  Thanks to this, one succeeds at encouraging maximum potential and inner strength to improve the quality of life personally and professionally, developing personality, redefining objectives and fulfillments, and stimulating the drive that guide us towards the most important goals.